Peter Magnani: Founder & CEOPrior to launching Beam, Peter worked in the media and advertising industry at Interpublic and Omnicom working with brands such as Apple, Google and Vodafone.developing entrepreneurial cultures and innovating products and services within the data and digital ecosystem and was recognised by the Economist in 2012 and the Internationalist in 2014 as an industry innovator. Motivated by his own struggles with stress, he conceived and developed Beam as self-management tool designed to be accessible and affordable for all.
Paul Hulatt: CTOResponsible for Beam’s technical direction and development, Paul brings over 25 years IT & software engineering experience. Prior to joining Beam, Paul designed and built the Supermarket Check-In app during the first UK COVID-19 lockdown which has been downloaded by over 750,000 users and hit the top of the App Store charts. Previously Paul spent 13 years working in motor sport at Brands Hatch as the leader of digital at MSV and was responsible for major projects including those for the British Superbike Championship & FIA Formula 2 Championship.
Claudia Ciecierska: CMOWith a decade of experience in marketing across technology and financial services, Claudia brings a strategic and creative edge to Beam. Known for delivering high-impact, data-driven marketing campaigns, she combines analytical insight with innovative thinking to drive growth and brand engagement. Claudia is passionate about leveraging digital marketing and analytics to shape compelling strategies, and is dedicated to amplifying Beam’s mission and connecting with audiences meaningfully.
Dr Shorful Islam: CDAODr Shorful Islam has a PhD in Psychology, specialising in Health Psychology. He has over 20 years of industry experience in data analytics and advanced analytical and statistical techniques. He is the founder of Be Data Solutions, and Subatomic Analytics, and advisor to OutThink, a predictive human risk platform. Shorful has helped some of the world's largest companies with their data strategies. He has recently published "Data Culture" which explores how leaders can develop and nurture a data-driven culture 's to drive behavioural change.
Alexandra Phillips: CPOAlexandria Phillips is a clinical psychologist with a doctorate in clinical psychology and expertise in evaluating psychological interventions for people living with obesity. She has a strong interest in the interplay between physical and psychological health. Alexandria has worked clinically in the NHS with individuals with complex and enduring mental health difficulties for seven years and has contributed to national multi-centre clinical trials evaluating psychological therapy. She is passionate about advancing mental health care and improving patient outcomes.
Pinder Sahota: AdvisorPinder has over 30 years of experience in the life sciences and medical devices sectors spanning the whole lifecycle from R&D assets to post-patent management, launching brands and building market sectors. The experience covers Global and Regional Commercial Leadership roles as well as extensive Operational Leadership roles at a country affiliate level having worked for Novo Nordisk, Smith & Nephew, AstraZeneca, GSK and Sanofi in the UK, Switzerland, Belgium and Poland. Success in senior leadership roles has been achieved by building high performing teams and highly engaged organisational cultures. Most recently Pinder was the UK General Manager for Novo Nordisk seeing the company through a period of high growth and launching brands in diabetes, obesity and rare diseases. During his time at Novo Nordisk, Pinder was elected as President of the ABPI and also served as Chairman of the Confederation of Business Industry’s (CBI) Health Council and their UK Competitiveness Committee.
Stefan Ciecierski, AdvisorStefan has over 40 years of experience in recruitment and HR technology as CEO, investor and advisor. His experience spans the globe and he has managed both public and private companies and successfully, completed many M&A transactions, raised funds and enabled start up teams to achieve their valuation goals.
Luke Kelly: AdvisorLuke has over 30 years of experience as a Global Sales Director in the recurring revenue streams of subscription licensing. In addition, he has extensive experience heading up the acquisition of delegates to attend B2B conferences, exhibitions and training. Luke has always been results driven and as such, believes that the recruitment, development and retention of a company's greatest asset, their people, is the single most important part of the role. Luke believes that the workplace should be challenging, inspiring and fun, as we spend the majority of your life at work, and that the ultimate goal as a sales leader is to achieve results, but in order to maximise productivity, you need a fully motivated and resilient team. He is excited to be working with like-minded professionals in his role as an adviser to the Beam team, who focus on building team resilience in order to drive productivity in the work place.
Jeff Wellstead: AdvisorOver the past two decades, Jeff Wellstead has built HR functions from the ground up for more than 18 high-growth technology companies across the UK and globally. As Founder of Big Bear Partners, and special advisor to Beam, he partners with start-ups, scale-ups, and investors to design strategies that hone the product, accelerate growth, strengthen culture, and prepare organisations for the next stage of scale. Jeff’s expertise lies in HR technology and transformation—selecting, implementing, and integrating modern people platforms that allow HR to become a true strategic driver rather than an administrative burden. His work has spanned AI, biotech, deep tech, SaaS, and energy, consistently helping leadership teams align talent with business outcomes. Along the way, he has guided four successful acquisitions, preparing organisations for due diligence and post-deal integration. Hands-on, pragmatic, and tech-forward, Jeff thrives in high-stakes environments where the mandate is bold, timelines are compressed, and HR must deliver real commercial impact.
Andrew Wood: AdvisorPrior to founding Founders Fireside, Woody co-founded and scaled Willo, a VC-backed asynchronous video-interview platform used by over 1,000 companies in 130+ countries, including Samsung, Prada and HelloFresh. As a founder-operator, he led go-to-market, revenue and growth from zero to global scale, raising ~$9m in venture funding along the way. Motivated by firsthand experience building, scaling and exiting a high-growth SaaS business, Woody now works with founders and leadership teams at Seed to Series A to help them find product-market fit, sharpen their ICP, and build repeatable, scalable revenue engines. His work sits at the intersection of GTM strategy, behavioural economics and practical execution — always grounded in what actually works in the real world.
